Saturday, 30 July 2011

Real Madrid Sign Five-Year Sponsorship Deal With Emirates

Real Madrid have signed a sponsorship deal with Dubai-based airline Emirates for the next five years.

The agreement was announced at a press conference at the Santiago Bernabeu on Friday and was attended by club president Florentino Perez and 20 players from Jose Mourinho's squad.

A statement on the club's official website reads:

"Real Madrid and Emirates presented a new sponsorship deal for the next five years. The act was attended by Real Madrid president Florentino Perez; Salim Obaidalla, Emirates' Senior Vice-President, Commercial Operations, Europe & Russian Federation; Boutros Boutros, Emirates' Divisional Senior Vice President, Corporate Communications; and 20 players of the first team squad."

Speaking of the deal, Perez said: "Emirates is a world-renowned company that has always respected and valued sport.

"The airline shares our belief in loyalty, effort, commitment and innovation and these common principles will create a special understanding.

"We strongly believe this is a strategic alliance bridging us with our many followers all over the world."

Part of the agreement will see Emirates become the club's official airline.

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