Newcastle boss Alan Pardew insists he will bolster his attack in January, amid reported interest in Swiss international Eren Derdiyok.
The north east side has been seeking a striker since Andy Carroll's £35million move to Liverpool in January.
Te club's hierarchy insisted the money raised from his sale would be reinvested into the squad, but Newcastle did not manage to secure a forward in the summer window.
Pardew admits he tried to find a forward but a financial deal could not be reached and his targets, including Bryan Ruiz and Gervinho, opted to move elsewhere instead of St James' Park.
The Newcastle boss has revealed he voiced the fans' concerns to managing director Derek Llambias and Pardew hopes the club can now move forward and bring in a new frontman in the January transfer window.
He said: "I think Derek is the type to call a spade a spade and so am I.
"We've exchanged those words and we have to put it right and make sure we work together to move forward. That's where we are.
"I think it's important that Derek hears from me the message from the fans. I made that perfectly clear to him, how important it was."
Pardew watched Switzerland take on Bulgaria in midweek, and speculation suggests Bayer Leverkusen's Swiss forward Eren Derdiyok is his target as he bids to bring a new forward to the club in January.
The Toon boss would not be drawn on names but admits he has a specific target in mind.
He added: "I wanted to go straight to a particular game to target someone who I think would be great for the football club. That's what I did."
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